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DETROIT-Doner is bringing in a former Young & Rubicam executive to head up its Mazda account.
Mike Belitsos takes over as executive vice president/executive creative director, supervising the Southfield, Mich. agency’s Mazda Motors North American account. Belitsos will report to John DeCerchio, Doner vice chairman and executive creative director.
DeCerchio has until now overseen creative on the Mazda account as well as all of the agency’s other business. But as the Mazda account and the stable of Doner clients has continued to grow, it makes sense to have someone to assist him, Doner CEO Alan Kalter said.
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