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By Nora FitzGerald
WASHINGTON, D.C–Baltimore-based Doner Direct, a subsidiary of W.B. Doner, has nabbed the $5 million plus business of the National Credit Counseling Service, also in Baltimore.
The client, which has been producing mostly print ads in-house, began its first agency search several months ago. The other contenders for the business have not been disclosed.
NCCS wants to launch a branding effort with TV work, according to Tony Everett, president of Doner Direct.
‘This is a rapidly expanding category,’ said John Tracosas, executive vice president and director of client services at W.B.
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