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W.B. Doner & Co. is gearing up to open its new California office to support the $240 million Mazda North American Operations account, which it won in October.
The agency, headquartered in Southfield, Mich., is in final negotiations on a property in Irvine, Calif., near Mazda’s headquarters, said Tim Blett, president of Doner’s automotive division. A target date of Aug. 1 has been set to have the new office running, he added.
“It will be very much in the same character as our Southfield operations,” Blett said.
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