Doner Breaks E-Vis.com Ads

Doner’s first print ad for new dot-com client e-Vis.com, which previously focused its advertising on business-to-business publications, breaks this week in Detroit and California editions of the Wall Street Journal.
The campaign’s goal is to “establish the name and to attach it to a benefit” by teaching potential users of the software how it works, said David DeMuth, who heads the agency’s Cleveland office.
The assignment, with billings estimated at $2-4 million, includes media.
In addition to the full-page newspaper ad, Doner has purchased space in September issues of magazines including Business 2.0,