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PNC Deposit Sets Up Fall Brand Campaign
DETROIT–Even with the ongoing run of financial mergers and consolidations, there are still a lot of banks out there. Doner’s task for its newest client, PNC Bank Corp., is to figure out a way to set it apart, agency executives said last week.
After a nearly five-month review, the Southfield, Mich., agency won the $25 million PNC account over fellow finalist Mullen, Wenham, Mass.
The assignment includes creative, strategic and media buying responsibilities.
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