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DETROIT Doner continues to target adults with an anti-burger campaign for Arby’s that breaks Sunday.
The national effort has a more humorous tone and features a new tagline: “What are you eating today.” It replaces the fast-food retailer’s “Appetite Man” campaign, which featured the sensuous voiceover of Barry White as the consumer’s “inner appetite.” The new work stars a misbehaving animated oven mitt with the voice of comic actor Tom Arnold, according to a Doner representative.
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