ATLANTA After a review of at least three shops, Don Pablo's Mexican restaurants has chosen Match to handle advertising for the chain of 96 eateries, the agency said.
The incumbent, Brains on Fire of Greenville, S.C., participated in the review, sources said. Match will provide creative work. Media buying was not part of the review.
Match, an independent Atlanta shop, will create and produce television, radio and print advertising for the Madison, Ga.-based restaurant chain. The shop already has begun working on several seasonal promotions for Don Pablo's, a subsidiary of Avado Brands, which also owns Hops Restaurant and Hops City Grille.
Billings were not disclosed. Don Pablo's, which operates in 12 states, spent $700,000 on advertising last year, according to Nielsen Monitor-Plus.
Avado Brands filed for Chapter 11 bankruptcy protection last year and has replaced some of its top management, including its president and chief financial officer.