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NEW YORK Diageo has expanded its relationship with WPP Group’s Grey Worldwide by awarding the agency global advertising and marketing on its Don Julio tequila brand after a review of undisclosed shops, the client said.
Diageo spent about $2 million on paid media for the brand last year, per Nielsen Monitor-Plus.
Grey already handles Captain Morgan rum brands, Crown Royal, Parrot Bay and Tanqueray tequila. With Don Julio, Grey now handles an estimated $40 million in Diageo business.
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