Domino's Ponders Consolidation Of Regional Advertising and Promotions

ANN ARBOR, MICH. – Domino’s Pizza Inc. officials apparently want to breathe new life into local promotions and put up to an informal vote whether or not it should consolidate its regional advertising – now split five ways – with one agency.
A Domino’s spokesperson confirmed last week that at a recent marketing meeting with franchisees Domino’s officials asked a ‘hypothetical question’ of the attendees how they would feel about using one agency to handle local marketing.
‘About half the people liked it, and half didn’t like it,’ a spokesperson said.