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The Arnold Agency in Richmond, Va., looking for an image boost after a few years on the city’s B list, used a sweet idea to get its reel in people’s hands.
Clients past and present, other local firms and the press (including Adweek) got a copy of the reel in a popcorn bucket full of movie house treats, delivered in a new Volkswagen Beetle (one of its Boston parent’s key clients).
“We were kind of, you know, out of the picture there for a while,” said Matt Smith, Arnold’s chief creative officer.
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