Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Young & Rubicam attempts to reach Chicago gangsters in a new print and TV public service announcements for the U.S. Attorney’s “Project Surefire” anti-gun campaign. The ads are an effort to remind criminals that buying, selling or using guns illegally is a federal offense and could lead to a prison sentence in a cell far from home.
TV spots from the team of Corey Ciszek and Dan Sietsam play off two of what may be the biggest fears of young thugs: being far from home and having an overly amorous cellmate.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in