Late last month BellSouth Telecommunications of Atlanta went Hollywood when it pitched its telephone services on 880 movie screens in 25 markets across nine states in the Southeast.
The in-theater effort consists of two advertisements on slides that are shown before movies begin, along with other commercial announcements and motion picture trivia.
The media buy was made with National Cinema Network, a Kansas City, Mo.-headquartered organization representing a string of 9,000 movie screens across the country.
The initial schedule began Nov. 27. A second separate series on an additional 823 screens commenced last week.
This marks the second time the phone company has placed its advertising message on the silver screen.