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NEW YORK Pedigree’s “Dogs Rule,” a campaign that broke during last year’s Westminster Dog Show, took home best of show’ honors at the 64th Obie Awards last night.
The series of billboards impressed judges with beautiful images of dogs at play and at rest, an effort by TBWA\Chiat\Day in Playa del Rey, Calif., that aimed to give the brand emotional appeal.
The awards were presented at the Marriot Desert Springs Resort and Spa, Palm Desert, Calif.,
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