Apparel manufacturer Outer Banks has awarded its $2.5 million marketing account to Doggett Advertising.
The Leland, N.C.-based company specializes in imprint work, producing golf, resort and corporate apparel bearing company logos.
The business was put into review after the shirtmaker was acquired by the Sara Lee Corp. last December.
Charlotte, N.C.-based Doggett retained the business, which it has held since the clothier was founded in 1983, defeating an unnamed North Carolina agency.
"The other agency was at a huge 17-year disadvantage," said Don Moseley, Outer Banks' vice president for merchandising services. "Doggett knew exactly what I expected. Their total presentation was more cohesive and a better fit."
Marketing efforts will include print, collateral and Interactive work. Print will appear in trade outlets such as Stitches and Impressions.
The agency plans to build upon its "One world. One people. One source" campaign, a three-year effort to enhance Outer Banks' reputation as an industry leader capable of delivering quality products to global markets.
Outer Banks, a division of Sara Lee's Hanes Printable unit, has annual revenues of $100 million. Rivals include Russell Sportswear's Cross Creek and Anvil brands.