Does Sex Really Sell?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Society drives people crazy with lust and calls it advertising,” John Lahr once wrote. Of course, whether that craziness translates into sales is debatable.

MediaAnalyzer Software & Research in Somerville, Mass., recently set out to explore how men and women look at sexually themed ads and what effect, if any, that visual behavior might have on the ads’ effectiveness. In September, the company had 200 men and 200 women take an online test. The first part of the test solicited general opinions about sex in advertising.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in