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With Awareness Improved, Division Readies a Fresh Tagline
DETROIT–DaimlerChrysler’s Dodge division will drop its 7-year-old “The new Dodge” tagline this fall in favor of a replacement that emphasizes the unique technology features of its vehicles, sources said.
A slogan has been selected and is in legal testing, sources said. Other than the tag, which Dodge is expected to unveil to dealer association presidents at the end of the month, the now-familiar Dodge campaign is not being dramatically altered.
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