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Chrysler Group’s Dodge brand is leveraging its relationship with the band Aerosmith through a summer-long promotion. The campaign includes a sweepstakes in which the winner gets a private Aerosmith concert for 500 friends.
The promotion plays up the band as “The legends of rock” and Dodge as “The legends of roll.”
Members of the group will appear in a 60-second Dodge spot, which will be shown only in movie theaters and at Dodge.com starting May 24. It will run through June 28.
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