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Dodge has enlisted rock warhorse Aerosmith as a promotional partner for its 2002 Ram campaign, which bows Monday on ABC’s NFL Monday Night Football.
Two 30-second television ad spots with a new tag, “Take life by the horns,” will run during Monday night’s game, while the print campaign is scheduled to hit stands at the same time, along with poster-sized inserts in USA Today. PentaMark Worldwide, Troy, Mich., is handling the account.
Dodge is a sponsor of Aerosmith’s current tour, “Just Push Play”, and the company is producing a limited number of Aerosmith-branded Dodge Rams.
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