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BBDO Minneapolis has created a fictitious female radio call-in show host, ‘Dr. Food,’ in a radio campaign promoting new and different uses for Hormel Pepperoni.
Dr. Food hosts a show called ‘Hormel Pepperoni’s Pep Talk’ to counsel people with food problems. In one spot, a woman is distraught over her depressed salad. Another spot involves a woman whose family falls asleep during dinner. A third spot features a man whose food is so forgettable that he has ‘acute meal amnesia.’
The solution offered to these and countless other food problems, according to Dr.
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