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erry Men Design has developed a trade print campaign to introduce Dockers Khakis Footwear for Women.
The Holliston, Mass., boutique created the ads for Maxwell Shoe Co., Boston, which recently signed a licensing agreement with Levi Strauss & Co. in San Francisco to market a line of casual shoes for women.
A two-page ad spread (shown here) opens with the question: “What do women want to wear with their Dockers Khakis?”
The answer is revealed on the following page: Dockers Khakis footwear for Women.
The campaign will break in the February and March issues of various fashion and retail publications.
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