DMB&B Restructures

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In a move aimed at flattening the shop’s management hierarchy, D’Arcy Masius Benton & Bowles has undertaken a global restructuring that realigns top executives’ supervision according to clients’ needs instead of geography.
DMB&B’s actions come as key client Procter & Gamble undergoes its own restructuring, shedding jobs and aligning its agency roster by brand instead of by country.
Specifically, DMB&B has created a trans-Atlantic operating region under John Farrell and Susan Gianinno. North American president Farrell expands his duties adding Europe, the Middle East and Africa under his new title as president, regional CEO.




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