DMB&B To Pursue Burger King; JWT Waffles

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NEW YORK – Despite previous statements that it was ‘unlikely’ incumbent D’Arcy Masius Benton & Bowles/N.Y. would pitch the creative portion of the $160-million Burger King account, sources said it will try to crash the pitch at the last minute via a new unit devoted to BK. Sources said the unit will make an all-out attempt to retain the business with new creative and account teams, including hired guns from outside the agency. Meanwhile, sources said discussions between J.



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