DMB&B Lights Up GM Buypower

D’Arcy Masius Benton & Bowles highlights the advantages of shopping for a new vehicle over the Internet in a pair of special effects-laden TV spots for General Motors’ Buypower program. The budget for the national campaign is about $30 million, according to industry estimates.
Award-winning commercial director Bruce Dowad directed the two 30-second spots, which were created by the shop’s Los Angeles office. Digital Domain, known for its effects work on films such as Titanic and What Dreams May Come, was enlisted to bring lampposts to life, according to Ann Blakney, GM Buypower national director.