DMB&B Builds Creative Ranks

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D’Arcy Masius Benton & Bowles’ Troy, Mich., office is augmenting its creative staff as part of an increased emphasis on new business development.
While its new business unit has traditionally been a “lean” operation, the agency now intends to become “creatively overstaffed” in order to aggressively pursue new accounts while it handles work for current clients, said Patrick Sherwood, managing director of the office.
New accounts would be handled by the diversified business unit known as group d’arcy, a full-service “agency within an agency” that currently works for such clients as Ryder TRS truck rental, Dow Chemical, the American Plastics Council and Oakwood Healthcare System.

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