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BOSTON The Direct Marketing Association has named John Greco Jr. to be its next president and chief executive officer, the DMA said.
Greco will take over on Aug. 16; he succeeds H. Robert Wientzen, who had previously announced his retirement. Wientzen was president for eight years.
“Today is an exciting and promise-filled day for the DMA, its members and our industry,” said Rebecca Jewett, vice chairman of Norm Thompson Outfitters and chairman of the DMA. “John is uniquely qualified to assume the mantle of leadership at the DMA.
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