Distributors Get a Look at New Coors Spots

CHICAGO Coors Brewing showed 20-30 new spots at its annual distributors meeting this week, mostly from Foote, Cone & Belding, and two each from roster newcomers Deutsch and Arnold, a brewery representative said.

Spots for Coors Light continued the “Rock On” theme, with music-driven work from Interpublic Group’s FCB, including “Here’s to Women,” backed by Tom Jones singing “She’s a Lady.” FCB, Chicago, also did four 15-second “equity spots” for Coors Light that include scenes of the Rockies and headlines like, “From the world’s largest cooler.”

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