Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Media advertising is hanging tough in the battle to rebuild its share of marketers’ budgets.
According to the 19th Annual Survey of Promotional Practices, sponsored by Cox Direct in Largo, Fla., media advertising last year accounted for 27.4 percent of promotional dollars spent by packaged goods marketers. That’s still below the 34 percent share advertising received in 1986, but it continues the gains made since media hit bottom at 24 percent in 1994.
Trade promotions still eat the largest share of the budget pie: 47.7
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in