ORLANDO, FLA. - Walt Disney is getting ready to build a new park on its Orlando, Fla. property, but this time the focus is the big kids. The Disney Institute, aimed specifically at adult visitors, is two years away from its opening, but an agency assignment has already been made. DMB&B/New York has won an account for the Disney attraction, reportedly in the $1-million range. George Bradt has been named to head up marketing efforts at the institute, but he and other Disney officials would say very little about the new venture. Spokesperson Pam Brandon said the company won't be ready to unveil the plans until late next year, but she described the institute as a combination 'educational program and vacation product.'
Copyright Adweek L.P. (1993)