Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Disney Online is seeking an agency to handle creative ad duties for its 2-year-old Web site at www.disney.com. There is no incumbent on the business, which is estimated to be worth about $1 million.
“We are still in the early stages of this process,” said Jeff Bender, director of consumer advertising for the North Hollywood, Calif.-based client. “We are currently contacting agencies to invite them to participate in the review.”
Bender would not say which shops have been contacted, but said Disney Online is looking nationwide for “an agency that can develop an ad campaign that will help position the Web site and strengthen our brand.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in