Disney Invests in Digital

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



WASHINGTON — Walt Disney Co. announced Tuesday that it will invest in NxtWave Communications, a privately held Langhorne, Pa., firm developing technology for digital television.

Disney (DIS) said its investment “reflects its overall commitment to the success of the nation’s transition to digital television, and specifically, its commitment to improving the quality of over-the-air reception of the digital television signal.”

Disney wouldn’t specify the amount of its investment. Congress ordered that broadcasters convert from analog to digital signals by the year 2006, but a loophole that extends the deadline if fewer than 85% of the nation has purchased televisions capable of receiving digital signals is expected to delay the compliance for years.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in