For Dish Net, Romann Sees Cable as 'Piggish'

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NEW YORK The Romann Group has launched a new campaign for EchoStar Communications’ Dish Network that positions the digital subscription service as the antidote to “piggish” cable companies. “Stop feeding the pig” is the theme of the effort.

The campaign features a 60-second TV spot that depicts a pig running roughshod through a suburban home, amid cries from a mom and her two children. Wearing a blanket labeled “cable company,” the pig eats from a family dog’s bowl, smashes into the son’s piggy bank and nabs a $20 bill from the mom’s pocketbook.

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