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Riney’s Costumed Creations Add Some Levity to the Web Brand
SAN FRANCISCO–The Discovery Channel has long lured people to their television sets with stunning documentaries and close-up shots of rare wildlife.
A new ad campaign for Discovery.com also offers the requisite shots of insects, animals and natural objects–except this time they are actually men in poor disguises.
The campaign, titled “Two Guys,” kicked off nationally this month for a summer run. The tagline is, “Discover something new every day.”
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