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Discovery Bows New Campaign

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The Discovery Channel will break three TV spots from BaylessCronin in Atlanta this week under the tagline, "Entertain your brain." One spot, touting "Shark Week," features a swimmer fearfully backing away from seemingly innocuous bodies of water, such as a kiddie pool. The campaign, pitched to the client in October during a review, secured the account for the Omnicom shop. Discovery spent about $25 million on ads last year, according to TNS Media Intelligence/CMR.