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}Poor San Francisco has weathered more than its share of natural disasters. Leave it to Red Sky Interactive to have some raucous fun with that fact.
It started innocently enough. Creative chief Joel Hladecek used his special effects acumen to design a “Download Party” (a quarterly event) as a salute to disaster master (and onetime ad agency owner) Irwin Allen’s 1970s disaster epics. “What could be a more appropriate theme,” Hladecek e-mailed the staff, “considering the state of the Internet tech stocks?” “It fits [our] commitment to interactive experiences,” adds an agency spokesperson, “since a disaster is such a consuming, primal experience.
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