Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A board member’s referral helped DDB Chicago land ad duties for Dirt Devil’s largest-ever product launch.
DDB’s campaign is set to break in September, said Deborah Holtkamp, Dirt Devil’s director of marketing communications. While billings were not disclosed, the subsidiary of Royal Appliance spent $25 million on ads last year, according to Competitive Media Reporting, and a major portion of its outlay this year is expected to back its yet-to-be unveiled line of vacuum cleaners.
“It’s a substantial investment that they are making for this national launch,” said Bob Klein, senior vice president and group account director at DDB.
DDB won the assignment following a review that included the Glenwillow, Ohio, company’s incumbent agency Wolf Group Cleveland.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in