Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK DirecTV has awarded creative chores on its ad business to Omnicom Group’s BBDO without a review, the client has confirmed. Estimated billings are $160 million.
Interpublic Group’s Deutsch/LA had handled creative. BBDO’s flagship office here will now helm the account.
The media buying and planning incumbent, Publicis Groupe’s MediaVest, has been replaced by Omnicom’s OMD in New York, the client confirmed.
BBDO’s December hire of Eric Silver helped set the stage for the agency moves. Silver, 36, produced award-winning work for FoxSports Net during his tenure with independent Cliff Freeman and Partners in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in