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DALLAS — Rapp Collins has been awarded a $20 million DirecTV project following a review.
The Irving, Texas-based Omnicom agency triumphed over one other finalist, Publicis Dialog of Salt Lake City.
Sources said the assignment will include television, print and direct mail, targeting consumers in secondary markets such as Syracuse, N.Y.
It was not immediately clear how the new initiative will dovetail with current efforts by lead agency Deutsch/L.A., Marina del Rey, Calif. Representatives of the shop were not available for comment at press time.
Bob
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