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NEW YORK Omnicom Group’s BBDO has launched a new campaign for DirectTV that steps away from the installer character who visits consumers’ homes and concentrates more on the difference between the client and its competitors, the company said.
In a pre-game Super Bowl spot that broke on Sunday, a man is shown from childhood to old age against the backdrop of different eras of his television watching. The age transition is illustrated as he opens various doors and enters different rooms while classic TV shows from the corresponding era are seen and heard in the background.
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