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Actor Edward James Olmos will urge Hispanics to stand and deliver, this time for the 2000 Census, in his debut as a commercial director.
Entitled, “Sin Miedo” (Without Fear) Olmos’ spot is one of three New York-based The Bravo Group is developing. The work is part of the $100 million U.S. Census Bureau account that Bravo parent Y&R in New York won in 1997.
The spot shows Hispanics in all walks of life as a voiceover warns that undercounted minorities will be underserved by government.
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