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Client Developing Online Restaurant Guide
CHICAGO–MMG Worldwide’s knowledge of the hospitality industry helped it land dinnerNOW.com’s ad account, agency officials said.
The Kansas City, Mo., agency won the account without a review after the San Francisco-based company approached the shop for advice, said Chris Hayes, MMG’s executive vice president of marketing.
“They asked us how they should go to market, and our thinking jibed with theirs,” he said.
Billings were not disclosed, but sources estimated the company would eventually spend up to $10-15 million.
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