Diners Club Cuts Spending, Sets Outdoor Effort

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Diners Club launches an outdoor-only campaign next month from Wunderman here, a substantial departure from last year’s multimedia effort. The company, like so many others, has trimmed its advertising budget.

“The current economic conditions have put our advertising budget virtually on hold,” said Amy Venetucci, Diners Club senior vice president of brand strategy for the Chicago-based unit of Citigroup.

Diners Club’s new executions will start to appear in April on billboards around three major airports, Chicago’s O’Hare International, La Guardia International in New York and Denver International.

In 2001 Diners Club spent about $10 million on media, with the same outlay recorded in the previous two years, according to CMR.





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