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NEW YORK DiMassimo has changed its name to reflect the efforts of agency president and partner Lee Goldstein, who has served at the New York branding and advertising shop for the past eight years.
The agency will now be known as DiMassimoGoldstein.
Mark DiMassimo, who founded the shop 10 years ago, remains CEO and chief creative officer. The company employs about 40 staffers.
“Lee has been a key player in the agency from day one,” said DiMassimo.
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