DiMassimo Brand Advertising will open an office in San Francisco in late July to handle a new, unidentified e-commerce client with billings estimated at $20 million.
"It's a national campaign, a big launch," said Mark DiMassimo, president, who refused to identify the client. The ad assignment includes broadcast, outdoor and online duties. "Television looks like a large percentage of the work," said DiMassimo. "Broadcast is a good vehicle for e-commerce, a great way to get [the client] known quickly."
The agency is currently searching for space in the North Beach area. It is also looking for a managing director, a creative director and a head designer for the new office. DiMassimo said he plans to fill the positions with "top talent." Matt Low, DiMassimo's director of brand planning, and Melissa Brooks, executive vice president, director of client services, will relocate to the West Coast office. DiMassimo said he will "go bicoastal," overseeing both offices himself.
The expansion comes on the heels of accelerated growth at the boutique, which claims a jump from $20 million in billings last year to approximately $60 million this year. The New York-based shop currently employs 33 people.
The billings increase is due to four accounts: existing client Millennium Hotels, which gave the shop a new assignment, a $5-10 million global image campaign, and three new clients: Franklin Electronics ($4 million), the 1999 Newport International Film Festival ($5 million) and GameStorm ($10 million), an interactive, multiplayer game Web site created by Kesmai Corp. of Charlottesville, Va., which is owned by Rupert Murdoch's News Corp.