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Gateway 2000 has utilized creative resources outside its agency of record, D’Arcy Masius Benton & Bowles, to produce spots for its most recent TV campaign.
DiMassimo in New York has teamed up with commercial director Henry Cora to handle the creative work on several TV ads for the computer maker. One spot, featuring real Gateway employees, is currently airing in English-speaking markets.
DiMassimo president and creative director Mark DiMassimo formerly worked as a copywriter at J.
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