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NEW YORK Chief strategy officer and managing partner Nigel Carr will leave DiMassimo Carr Brand Advocates after almost nine months at the New York independent, the agency confirmed.
“The bottom line with Nigel is that the advertising worked, but we decided that it didn’t make sense to be partners,” said agency CEO Mark DiMassimo. “He’s still working here now, but we’re headed for an amicable split.”
DiMassimo said he has bought out Carr’s stake in the agency, which was less than 10 percent, and is going forward with plans to move into a new space next month.
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