Dillard's Line to Break New Work

Frierson Mee + Partners celebrates the suburbanite in its first campaign for Daniel Cremieux, an exclusive menswear line at Dillard’s department stores.

The New York-based shop is set to break 13 print ads in May books that depict men—clad in the French designer’s clothes—in everyday, endearing situations.

One ad shows a fellow looking playfully at the canaries perched upon his head and body; the ad dubs him “The Charmer.” In another, a man wearing a short-sleeve oxford shirt and crisply pressed, pleated shorts is cutting his dog’s shag using a colander as a guide.