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BOSTON Digitas took home best of show honors at the 24th annual New England Direct Marketing Association Awards for a business-to-business mailer crafted for Holiday Inns and Resorts.
Boston-based Digitas, an independently owned relationship marketing agency, won five gold prizes among its 13 overall awards.
Amergent in Peabody, Mass., and L.W. Robbins in Holliston, Mass., each won six golds. Winning five gold prizes apiece were Epslion in Wakefield, Mass.; Hill, Holliday, Connors, Cosmopulos in Boston; and Mullen in Wenham, Mass.
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