Digitas Reorganizes Management Structure

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BOSTON — Digitas Tuesday said Michael Ward, president/coo, will leave the marketing company at the end of the year to join Bain Capital.

As he prepares to depart, Digitas is reshuffling managerial chores among several senior executives. Rob Cosinuke, who has been president of Digitas’ headquarters office here, becomes president for the company’s global operations. Jeff Cote, evp, cfo, adds coo duties.

Robert Willms, who had served as president of Digitas’ Chicago and San Francisco offices, now adds Boston to his purview.



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