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Digitas celebrates Manhattan in a new poster campaign for 10-year client Federal Express.
A half-dozen executions relate the client’s services to different districts in Manhattan, where the signs are appearing in the windows of 60 FedEx locations.
The goal is simple: give FedEx more local visibility as it strives to remain competitive in the business-delivery sector, said agency vp, creative director Margaret Hart.
One sign, reading “Market Wise,” shows two messages on the same signpost. “Wall St.”
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