Digitas Posts First Quarterly Profit

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BOSTON — Digitas posted net income of $711,000 for its first quarter ended March 31.

That performance marks the Boston-based marketing company’s first profitable quarter since it went public in March 2000. It also constitutes a noteworthy improvement compared with the same quarter a year ago, when Digitas reported a net loss of nearly $7 million.

Digitas revenue for first quarter of 2002 was about $50 million, down from $77 million a year ago. The latest revenue figure was, however, an improvement on the $47 million that Digitas reported in the fourth quarter, an indication that the company is is on the right track, according to chairman/CEO David Kenny.

Overall,





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